Fitba 150
Event at Hampden Celebrating 150th Anniversary of the First International Football Match Share Tweet by Fraser Cairns During the 2014 World Cup, I stood at
It’s a lot harder than it looks to create a compelling campaign. I’ve learned the hard way that you can’t just ‘build it and they will come’. I launched an under-baked version of the game early Summer, however I’ve learned so much about what makes a good campaign and now fairly confident the game will be backed into reality this time around – launching on 27th Oct. It’s as much about building an audience and bringing people on the journey as it is getting the message out to as many people as possible. You’re better off getting a bunch of advocates who really like the idea of the game than a following of thousands who just liked your Facebook page and that’s about it.
Event at Hampden Celebrating 150th Anniversary of the First International Football Match Share Tweet by Fraser Cairns During the 2014 World Cup, I stood at
As the sun shown on the pristine Hampden turf, a far cry to what it had been when the same two sides had met earlier in the season, it was evident from the early stages that this Rangers side were bang up for the challenge.
An absolute juggernaut in terms of its reach, yet gradually and systematically regressing as a competitive force on the pitch in both English and European football. Things need to change if the club is to return to where its supporters want and expect it to be.
It’s a lot harder than it looks to create a compelling campaign. I’ve learned the hard way that you can’t just ‘build it and they will come’. I launched an under-baked version of the game early Summer, however I’ve learned so much about what makes a good campaign and now fairly confident the game will be backed into reality this time around – launching on 27th Oct. It’s as much about building an audience and bringing people on the journey as it is getting the message out to as many people as possible. You’re better off getting a bunch of advocates who really like the idea of the game than a following of thousands who just liked your Facebook page and that’s about it.